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Today’s newsletter is for nonfiction writers, consultants, independent professionals, nonprofits, and knowledge workers:

If you’re not publishing your ideas online, you’re missing out. And that bothers me because many of you have good ideas, which I know because I’ve spoken to the lot of you.

You have something to say, but you’re not saying it.

Let’s fix that.

Overcoming Your Fear of Publishing Online

Non-fiction as a genre relies on thought leadership. It relies on being an expert in your field and showcasing that expertise. If that's you and you can own that, why aren’t you publishing your ideas online?

Here are the most common reasons:

• You literally don’t know where to start.
• You don’t know if it will be worth your time.
• You worry about the maintenance.
• You’re not a strong writer or can’t find your voice.
• You’re scared. 🐓

Let’s combat each one of these, but first I want to stress an important truth: the loudest ideas get pushed to the surface.

It’s a very annoying truth, but a truth nonetheless.

So if you have genuinely good ideas that contribute positively to the world, we’re going to need you to share them and keep sharing them, please. Okay here we go:

Objection #1: You literally don’t know where to start.

To publish online, you’ll need something called a Content Management System (CMS). While there are wonderful options like Ghost and Wordpress, they're quite technical. So I typically recommend Squarespace if you want a website or Substack if you just want to write (my friends have a helpful sprint here).

Why not publish on Instagram or Twitter/X or Linkedin? Those are secondary platforms that you do not own, though they have their own purpose: I use them to test ideas and distribute, but social platforms are separate things entirely. I highly recommend owning your digital home.

Objection #2: You don’t know if it will be worth your time.

Not a single person I know has said, “I wish I waited longer” about publishing online. Here’s what you’ll get from doing so: clarity (this is probably the most valuable part in my opinion), discoverability, potential recognition, automatic documentation of your ideas, a digital asset over time, and a way to showcase the way you think (critical for consultants).

Objection #3: You worry about the maintenance of it.

You do not need more than 2-3 “content assets” per year. Content assets are a quality game, they are high value pieces that do a really good job of showcasing how you think. Quantity is great and if you want to push something out every day, go ahead but you really don't need all that. All you really need is a handful of quality pieces per year. I’m saying this as someone who was once hired based on a blog post I wrote in 2015 that I absolutely forgot I’d even written.

Objection #4: You’re not a strong writer or can’t find your voice.

Welp, AI certainly caught you at a good time. Ever heard of ChatGPT? It’s a pretty solid assistant that can help you get at least an outline down. To be clear, you will absolutely need to refine it for tone, style, diction and accuracy, but take the stepping stone. There’s no shame.

Objection #5: You’re scared. 🐓

Listen, your aim is better not best. Best has nowhere else to go but down; Better has room for consistent growth. You just have to be yourself and share what you know which is unique on its own: your timing, your experience, and your Self.

What else is stopping you? Hit reply and share. I’m happy to help.

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📈 Behind the Business: Start Blogging on Squarespace

See this chart? It shows how many people clicked on my blog. It yields about a 10% action rate. Meaning roughly 15 people download or reach out to me. And this often happens while I sleep. Or eat. Or am at the park. And that's the magic of writing online. But it took me awhile to get here.

Blogging for me started as a simple repository of essays and ideas, poems and thoughts––I didn't publicize it at all.

But over the years, I began to be hired for the way I think and started to be a little more strategic with publishing online which has proved enormously beneficial both for my emotional health and my pocket.

This year, more than a few friends are wanting to start publishing online so I've created a 4-week blogging sprint that's designed to get your ass moving.

It's limited to a small group since it's assignment-based and I'll be reviewing/giving feedback myself, but it starts next week. Hope you can join!

Start Blogging on Squarepace

​Love this ❤️❤️❤️​
​Dig it 👍👍​
​Do better 😕​

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Tanya Moushi ("moo-shee"),
​Moushi & Co. | Daily Inspire
​Designing Good Business

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PS: Whenever you're ready, here are 3 ways I can help: ​ 1/ This is my weekly long-form letter. For my tiny weekday newsletter of emotional support and well-being, sign-up at DailyInspire.co (yes, .co!). People describe it as a virtual morning hug. ​ 2/ Essentially everything I believe about Business (and why) can be found in my book, Love is the Business Plan (and other unconventional ideas).​ ​ 3/ 1:1 Advisement Sessions are used to help you refine your business model and move forward with a strategy you can count on. Highly recommend for January.